You collect insights, but combining them doesn’t always work. As a result, we can turn to personas to try and generalize some key traits. A good persona is an abstraction or generalization of people or an archetype. To create your personas, you can map your users’ attributes. Attributes include: Activities: what the users do...
When trust has been broken, an effective apology will admit fault for the mistake and acknowledge the effects that the mistake will have on team members. An effective apology also offers a way to make up for the mistake (you should never say “Please tell me what I should do” — this places the burden on the...
You can build trust on a team by initially making small commitments, and sticking to them. Additionally, team members should give their teammates space to follow through on their commitments.
When design controls things in the physical universe, it is good practice for the designer to make design choices that reflect how the physical universe is arranged (that is, “map” to a property of the physical universe). For example, at a museum, placards that describe paintings are often arranged in the same formation as the paintings themselves...
Redundant cues are necessary because some individuals can’t connect certain cues to the signals connected to them. An example of a redundant cue is the use of color and shape to represent the same meaning to the user. Since colorblind people cannot see colors and there are around 10% of males who have some...
Gamification is the concept of applying game techniques to engage and motivate people. Some gamification techniques include levels badges points goal-tracking competing with friends (social aspect) streaks goal-setting (example: duolingo) Badges: reflect real learning and accomplishments. Some users value badges because they can feel more skilled or show off to their friends. They can...
The Transtheoretical Model (TTM) of Behavior Change describes how people can develop a more positive behavior through five main steps: Precontemplation: no intention to change anything Contemplation: seriously considering change but not committed Preparation: intending to take action in the next month but have failed for the past year Action: perform the behavior for...
The downfall of low fidelity prototypes is that they are not meant to allow the user to explore very much. There is usually one process to be tested or experienced. Therefore the user should be guided towards these specific tasks without detailed instructions. Instructions can often guide the user so much that they do...
Prototyping is trying out your idea in a real way but cheaply and quickly. People do not give real feedback on hypotheticals, so it’s better to present them with a concrete idea. Often a sketch suffices because all the components of your idea have to be present together for someone to give real feedback....
Match between System and Real World refers to the idea that a product should speak the user’s language and behave in the way a user would expect it to. a. Gulf of Execution occurs when customers have a goal but do not know how to translate that goal into executable actions with the product....