L11 (March 1): Pitches + Personas
After we hear five pitches (one from each studio), I will introduce you to the concept of Personas, a technique for designing coherent products for diverse audiences. This is an important concept: you will need to develop personas as part of your needfinding work for Assignment 7. The personas you generate will also be the starting point for the workshop on March 10 (Lecture 14).
Required reading (post your written response before class):
- “Vision, Framing and Outcomes” – Ch 3 of “Lean UX” by Jeff Gothelf and Josh Seiden
If you miss this class, you are also required to read the following:
- “Modeling Users: Personas and Goals” – Ch 5 of “About Face 3” by Alan Cooper
