In the context of creative idea generation, design fixation is a phenomenon wherein an idea becomes implanted in the mind of the designer, such that he/she struggles to ideate other designs. Often, one tends to become fixated on ideas associated with his/her relevant long-term memories, or ideas informed by recent experiences. During lecture, we saw how design fixation can be caused by giving the designer a set of very similar example solutions for a certain problem. We also saw design fixation pop up as a result of subliminal messaging (watch the video again here).
To learn more about design fixation, check out the following:
“What Is ‘Design Fixation’ and How Can You Stop It?”
“A Three-Pronged Approach to Overcoming Design Fixation”