L06 (Feb 11): Prototyping and Rapid Evaluation
How do you know if your product concept is any good? This class will cover a range of techniques for rapidly prototyping product ideas and for soliciting informative feedback from your potential users.
This class is directly relevant to Assignments 4, 9 and 13.
Required reading (post your written response before class):
- Retail Isn’t Broken. Stores Are. (a 2011 interview with Ron Johnson)
- The 5 Big Mistakes That Led to Ron Johnson’s Ouster at JC Penney
Optional reading: TBD
